But now as the company moves toward its next-gen console, this same tactic could have the opposite effect of cannibalizing Mario console game sales. Nintendo intended for mobile Mario games to entice players to purchase consoles back when Nintendo was undesirable. Meanwhile, Super Mario Run earned $60 million in its first year while Mario Kart Tour has hitherto earned $300 million. Mario Kart 8 leads the charge by a significant amount having earned $3 billion so far. Eight of the Switch's 20 best-selling titles feature Mario in them. What's more, the revenue the mobile games have made is only a drop in the bucket compared to the revenue of Mario Switch games. When sold on Nintendo systems, the middleman is cut away and Nintendo can gain far more profit for its labors. That adds up to quite a notable amount taken away from Nintendo's Mario games. It's common knowledge, thanks to the Apple vs Epic lawsuit, that Apple and Google both charge a high 30% fee for apps and in-app purchases. Meanwhile, being on the App Store and Google Play Store just leads to fewer profits and a reduction in quality. Not to mention, its unparalleled nostalgia in the gaming space helps it maintain a wide audience that spans from small children to adults.Īs long as Nintendo can continue to produce popular consoles, its Mario games can continue to earn far more money from its own platform than they can via games on the App Store and Google Play Store. While not offering the most intensive gaming experience, Nintendo has a strong hold on the handheld market while also managing to draw people in by being the cheapest of the three main gaming console companies. This all works together to cast a negative light on Nintendo, Mario, and the company's perceived standards. However, Mario Kart Tour and Super Mario Run don't live up to the standards of their console counterparts, offering uninspired controls and microtransactions that cheapen the Mario brand overall. They also helped spread Mario gaming to a wider audience just as Nintendo intended, and most importantly steadied Nintendo after the fiasco of its failed 2012 Wii U gaming system. I'll be the first to say that 2016's Super Mario Run and 2018's Mario Kart Tour, while limited, can be fun mobile games.
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